“The Coca-Cola Company and World Wildlife Fund Partner to Protect the Polar Bear’s Home. Americans Invited to Text a $1 Donation and Join the Cause. Beginning next month, white will be the new red. Coca-Cola and World Wildlife Fund (WWF) are joining forces in a bold new campaign to help protect the polar bear’s Arctic home. For the first time ever, Coca-Cola is turning its iconic red cans white in celebration of the polar bear and committing up to $3 million to WWF’s polar bear conservation efforts. The Company is also asking fans in the U.S. to join the ‘Arctic Home’ campaign by texting donations.

‘That’s why we’re using one of our greatest assets – our flagship brand, Coca-Cola – to raise awareness for this important cause. And by partnering with WWF, we can truly make a positive difference for these majestic animals.’

‘We want to help the polar bear – a beloved Coca-Cola icon since 1922 – by helping conserve its Arctic habitat,’ said Muhtar Kent, Chairman and CEO of The Coca-Cola Company. ‘That’s why we’re using one of our greatest assets – our flagship brand, Coca-Cola – to raise awareness for this important cause. And by partnering with WWF, we can truly make a positive difference for these majestic animals.’

‘Arctic Home’ extends Coca-Cola’s support of WWF’s polar bear conservation efforts and builds upon the organizations’ global partnership focused on freshwater conservation. Together, Coca-Cola and WWF are working to conserve freshwater resources around the world, use water more efficiently, and hold down carbon emissions in Coca-Cola’s manufacturing operations. Additionally, they are working to promote sustainable agriculture in the Company’s supply chain. By combining strengths and resources, Coca-Cola and WWF are able to go beyond what each organization could achieve on its own.

‘Arctic Home’ is another expression of Coca-Cola’s Live Positively philosophy, to make a positive difference in the world through sustainable business practices.”

Designed by Turner Duckworth and Coca-Cola North America Design


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