State of The Obvious | A Collection by MashCreative
State Of The Obvious | A Collection of Minimal Designed Products by MashCreative
With consumerism at an all time high and brand image playing an ever more important role in consumers buying choices, we felt an overwhelming desire to challenge what has become “The Norm.”
At Mash Creative we believe there is a niche in the market for a collection of products which turns conventional branding on its head. S/O/T/O (State of the Obvious) is a range of merchandise and apparel which does just that. As the name may suggest, the collection consists of branded items which State the Obvious. S/O/T/O uses the products description to create a unique brand identity.
You can buy them here
Text + photos via identitydesigned.com and thisisourshop.com