Call Parade Public Art Project in São Paulo | Sponsored by Vivo

Call Parade is an ongoing public art project in São Paulo sponsored by Brazilian telecommunications firm Vivo, that paired 100 artists with 100 street-side phone booths giving them free reign to transform the peculiar hooded fixtures into anything imaginable. The exhibition has proven to be extremely popular and Brazilian photographer Mariane Borgomani set out to capture a number of the phones, my favorite of which is the painted day/night treatment above by artist Maramgoní. You can see a gallery of all 100 phones here.

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One Response

  1. artist Quim Alcantara

    Call Parade is a great public art project. I painted two of the phone booths – and I’m proud to make part of it!
    Thanks for helping us spread our art!
    Best, artist Quim Alcantara


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