BMW’s MINI Pop-Up Shop In London | Studio 38

Pop-Up shops continue to spring up everywhere and it seems as though London was the “it” place of the year due to the 2012 Summer Olympic games being held in the renowned city. BMW’s MINI brand even went so far as to set up shop in the ever popular spot, and Studio 38 designed the well branded interior.

Interestingly enough, the pop up store appeared at the Westfield Stratford City shopping mall with a dark interior that featured color pops all over. The merchandise was is hung creatively from creatively designed pipe-looking structures, and a Mini Cooper is cleverly parked in the rear of the shop. A brilliant feature wall showcases the ever-so-famous British flag comprised of tires, helmets, steering wheels, toy cars, door handles and more– in all shapes, sizes, and colors.


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