All photos © Santi Caleca


IBM Software Executive Briefing Center in Rome, Italy | Iosa Ghini Associati 


Project: IBM Software Executive Briefing Center, Rome, Italy, December 2010
Architects: Iosa Ghini Associati
Lights: iGuzzini, Murano Due
Wooden Floors: Listone Giordano
Ceramic Floors: Mirage
Carpet Floors: Liuni
Sittings: Moroso
Doors: Barausse
Audiovisual Equipment: Sangalli Tecnologie
Photos: © Santi Caleca


IBM Software Executive Briefing Center in Rome has been entirely renovated and has significantly expanded its area. The entire project, designed by Massimo Iosa Ghini and his studio, elaborates the famous “strips” of the IBM logo in an innovative and fascinating way. Audiovisual advanced technologies have been carefully selected to provide guests, a comfortable and high value-added experience. The new Software Executive Briefing Center in Rome is located within the same structure that hosts the international laboratory for the development of the IBM Software Group and provides all the tools to explore IBM’s technology and its innovative solutions in one new and exciting atmosphere.

The IBM Software Executive Briefing Program is designed to provide professionally managed events and to maximize the value of time that customers spend in IBM. Any “briefing” usually includes presentations and demonstrations to bring customers to run events which they participate. Listening, discussing and illustrating how the new IBM technologies can be helpful in facing and resolving technical and business issues, make people away from the traditional concept of communication, to get closer to a place of useful comparison: a new agora.

The color palette is simple, however the energy of the space is created through strategically placed lighting elements. Colored lights form a grid pattern and reflect against the smooth, continuous white ceiling, walls and floor. The ceiling opens up to a recessed cove light and forms an interesting shape against the surrounding linear design language that is iconic to its original eight-striped logo mark. The executive board room highlights a different ceiling element which contrasts the consistency of gyp board; rather we see a grid suspended below an exposed ceiling. The ceiling height appears lower here, perhaps to provide focus to such a serious room.

Massimo Iosa Ghini says: ‘the IBM software executive briefing program is designed to provide professionally managed events and to maximize the value of time that customers spend in IBM. any “briefing” usually includes presentations and demonstrations to bring customers to run events which they participate. listening, discussing and illustrating how the new IBM technologies can be helpful in facing and resolving technical and business issues, make people away from the traditional concept of communication, to get closer to a place of useful comparison: a new agora’


Via www.architecturelist.com + blog.lightingvanguard.com


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