Qoros Flagship Concept Vehicle
Qoros Flagship Concept Vehicle
The first vehicle program by Qoros is a study of a flagship sedan for the year 2020. The project was developed by Coventry student Jamie Barrett in cooperation with the Chinese company. The goal of the project was to design the future Qoros, a D segment flagship model that could showcase what the company could do: “something fresh but with strong ties to the brand’s design philosophy”, a vision of where the brand would be in the year 2020.
The vehicle needed to incorporate the Qoros styling strategy adopting the sophistication of European vehicles in order to create a car capable of changing the common perception of Chinese automotive design, by elevating it to a higher and more competitive level, so as to bring confidence to the new brand. The aesthetic language also uses elements from Chinese architecture and from the aviation industry.
As Jamie Barrett explains, “The design features many dynamic lines and layered surfaces creating visual interest from every angle, yet still retain the Qoros identity. I tried to create a striking design that really pushes the design philosophy of the Qoros brand to new limits.”
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